As announced at the end of class, here are guidelines for the first short assignment. Please read the guidelines below carefully. 1. Download the article . Actions Hirschman & Holbrook (1982) Hedonic

As announced at the end of class, here are guidelines for the first short assignment. Please read the guidelines below carefully.

1. Download the article .

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Hirschman & Holbrook (1982) Hedonic Consumption.pdf

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2. Read the article.

3. Write up an essay (500 word limit) which should include, but not limited to, ...

  1) Two main takeaways from the article

  2) Sport products (Sporting events) vs. Conventional goods: What are the differences?

  3) Describe your most memorable experiences with sport products reflecting the takeaways from the article