As CEO of the company, your first order of business is outlining a strategic plan for the next 5-years.

As CEO of the company, your first order of business is outlining a strategic plan for the next 5-years. it. The approach that you need to take, to keep shareholders happy, is one that maximizes profitability. However, you firmly believe that your company should be environmentally friendly as well and promote a positive social impact. This other approach will create additional costs that put at risk the profitability required by the shareholders. How would you/could you proactively manage this dilemma?