As the newly hired hospital marketing director, you have your first meeting with the administrator. "Okay," he says, "We need to advertise our...

 As the newly hired hospital marketing director, you have your first meeting with the administrator. "Okay," he says, "We need to advertise our physical rehabilitation program. I'll give you a couple of days to tell me how much you'd like to spend. Is $5,000 enough? I think we can afford a little more if you need it. And, based on what I've seen in the newspapers, St. Mary's seems to be spending a little less than that. Give me your thoughts in two days." Two days are up.