I will pay for the following essay Creating Shared Value by Kramer and Porter. The essay is to be 3 pages with three to five sources, with in-text citations and a reference page.Porter and Mark R. Kra

I will pay for the following essay Creating Shared Value by Kramer and Porter. The essay is to be 3 pages with three to five sources, with in-text citations and a reference page.

Porter and Mark R. Kramer and published in the “Harvard Business Review” in the January-February 2011 issue.

Corporations did business but stayed away from interacting with those who supported the business, except their vendors and shareholders. They neglected the source from where their coffers were filled and social responsibility was not their issue at all. Conducting business was their concern. The purpose of the article, as rightly pointed out in the title, is how to reinvent capitalism. This is a brilliantly written article, which throws light on the contemporary narrowed capitalistic conception that has resulted in all sorts of societal problems. It calls for a new vision, forward-looking approach and dynamic thinking about social responsibility and to discover new significance and connotation of the word profit.

The passive and neutral approach of the corporations towards the society has resulted in the reduced trust that people repose in business. Flashy advertisements can contribute to the growth of the business for some time, but to build permanent goodwill corporations need to remain connected to the people and take care of their welfare. The business houses must address the environmental, societal and economic problems. Business houses govern the society without being elected through popular vote and their interference in the life of the common man is a rewarding activity for them. Whenever a customer buys something from the market, he adds to the prosperity of the corporations. The welfare of the society demands that corporations need to be responsive to social needs through direct involvement.&nbsp.