Assessment 2 (individual): A proposed business model innovation for either:* one of the case companies in the ‘Growth Champions’ – not already covered on the course* a case, company or organisa

Assessment 2 (individual): A proposed business model innovation for either:

* one of the case companies in the ‘Growth Champions’ – not already covered on the course

* a case, company or organisation of your choosing.

You should submit an annotated canvas/value proposition – showing how the business model would be changed.

Worth 40% of the grade for the course.

Over the course of the week you have worked in teams to identify, research, scope out and present a potential business model innovation. For this assignment we would like you to now take this learning and apply it on an individual basis. To do this you can use either:

* one of the case companies in the ‘Growth Champions’ – not already covered on the course, or

* a case, company or organisation of your choosing.

As discussed during the week - you may also wish to choose the University.

Your submission should consist of an annotated canvas/value proposition – showing how the business model would be changed. The type of innovations and patterns used should also be identified. You may submit this in any form you wish (for example, hand-drawn, Word template, power point slides, Prezzi etc.

You should think of this as an info graphic which could be used to help you explain your proposition to a group of interested people. These people might be: 

- Members of your organisation tasked with helping you realise the project

- Fellow founder of your start-up 

- Interested sponsors - who might provide you will expertise and other resources. 

Your annotation should contain no more than 1,500 words of text. 

There are many different ways you could present since. 

- Graphical mindmap 

- Cartoon story 

- Movie storyboard 

- Annotated BMC canvas 

There is no need to submit this assignment to Turnitin.

The criteria against which the assessment will be judged are: 

* The clarity of understanding of the original business model

* Identification and priority of areas for innovation

* The evidence used to justify areas for innovation

* The clarity of the enhanced or revised value proposition

* The clarity of the enhanced or revised business model 

* Appropriate use of the tools and application of their different elements 

Worth 40% of the grade for the course.

The submission date is 3pm on Friday 3st March  for students on block courses. For part-time students and students on non block courses the submission date is Friday 8th March at 3pm. All submissions should be made via the link below. Please note that only the first deadline date is shown. There is no need to hand a paper copy to the GBS office.

The assessment upload link will be released at the end of the teaching week.