Assignment 4: Resistance and Communication

Assignment 4: Resistance and Communication

Due Week 8 and worth 140 points

Organization is Google

Using the organization (Google), diagnose the organization’s level of resistance and construct a solid communication plan. Submit a four to six (4-6) page paper.

Write a four to six (4-6) page paper in which you:

1. Diagnose the reasons for resistance to change.
2. Interpret the potential causes of resistance in the organization (Google). Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.
3. Create a plan for minimizing possible resistance to your change management plan.
4. Elaborate on the relationship between resistance to change and communication.
5. Evaluate three (3) communication strategies.
6. Recommend one (1) communication strategy that would be applicable to your organization (Google). Diagnose why this communication strategy is best for your organization.
7. Create a solid communication plan for your change initiative.
8. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Evaluate strategies for communicating change.
• Evaluate the reactions to change including identifying signs of resistance and approaches to managing it.
• Evaluate strategies for communicating change.
• Use technology and information resources to research issues in managing organizational change.
• Write clearly and concisely about managing organizational change using proper writing mechanics.