AVOIDING THE PITFALLS Email campaigns, are still vibrant and active parts of company marketing and you as the web analyst may be asked to make sense...

Helpful Reading Materials:

http://www.kaushik.net/avinash/email-marketing-campaign-analysis-metrics-practices/

http://www.kaushik.net/avinash/multichannel-analytics-tracking-online-impact-offline-campaigns/

Additional and helpful resource:

2007Web_Analytics_An_Hour_a_Day_Chapter9_.pdfPages 224 - 225 will be most helpful regarding the 3 Pitfalls in Email)