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QUESTION
In recent business publications, find a case study in which changes in the macro environment play a major role in influencing a firm's competitive...
In recent business publications, find a case study in which changes in the macro environment play a major role in influencing a firm’s competitive strategy. Contrast this with a second case in which micro factors play a more important role.
• Source of case 1: Yoffie, D. &Slind, M. (2010) ‘Cola wars continue: Coke and Pepsi in 2006’, Harvard Business Review, (706447).• Source of case 2: Albright, K.S. (2009)...