BAM402 unit 3 exam (Score 100%)

1) Public relations tactics can involve the use of ________.A) controlled mediaB) uncontrolled mediaC) special eventsD) All of the aboveE) None of the above2) Special events are designed for ________.A) participantsB) observersC) survey respondentsD) A and BE) B and C3) VNR stands for ________.A) values-negotiated riskB) video news releaseC) values-neutral researchD) video network registrationE) variable noncompliance restriction4) The acronym PAC stands for________.A) political access committeeB) public access committeeC) political assistance committeeD) political action committeeE) positive attitude committee5) What’s the best advice for a news conference?A) Have refreshments for reporters.B) Don’t do it if alternatives such as a news release would work as well.C) Have hot coffee on hand.D) Schedule it when all media can attend.E) Invite only media you know are friendly. Unit 3 Examination6) Media kits can include ________.A) backgroundersB) fact sheetsC) news releasesD) B and CE) All of the above7) The difference between a media advisory and a news release is ________.A) a media advisory is generally longer than a news releaseB) media advisories are generally used for fast-breaking news storiesC) news releases are factual and media advisories are notD) news releases can be openly promotional; media advisories usually can’tE) There is no difference. These are two names for the same document.8) When executing a public relations plan, ________ is/are among the key factors to be considered.A) deadlinesB) quality controlC) communication within the teamD) All of the aboveE) None of the above9) The person responsible for the success of a public relations plan should ________.A) always make saving the client’s/company’s money the highest priorityB) communicate frequently with clients or supervisorsC) evaluate the process only after it is completed and all the facts are availableD) All of the aboveE) None of the above10) PR Week magazine lists this/these skill(s) as essential for entry-level public relations practitioners.A) writingB) advertising copywritingC) public speakingD) web designE) A and C 11) Writing for the web is different from writing for a printed page because ________.A) the Internet provides unlimited space for detailB) computer users are more sophisticated than traditional print usersC) computer screens are harder to read than the printed pageD) A and BE) A and C12) When writing a speech, it is important to ________.A) use precise nouns and verbsB) use concrete words and imagesC) place attribution after a quotationD) A and BE) all of the above13) Presentation research starts with ________.A) planningB) a company partyC) organizationD) knowing your targeted publicE) visual aids14) Presentation planning starts with ________.A) researchB) deciding what personality you want to projectC) hiring a consultantD) being yourselfE) focus groups15) One of the best ways to get over presentation jitters is to ________.A) tell a funny joke to get everyone in a good moodB) drink several cups of coffee to calm your nerves before speakingC) ignore themD) eat a good mealE) practice your presentation 16) ________ refers to a new generation of Internet services that encourage online collaboration and sharing.A) Global villageB) Web 2.0C) Viral marketingD) Push technologyE) E-commerce17) Viral marketing proved to be an effective tactic ________.A) that led to the election of Bill Clinton as U.S. president in 1992B) with the introduction of Microsoft’s Vista operating system in 2005C) following the SARS outbreak in Canada in 2003D) with the introduction of the personal computer in 1977E) that helped the Allies counter Nazi propaganda in World War II18) The first thing one should do before establishing an Internet web site is ________.A) create a memorable URLB) determine who the audience is and what you want to sayC) estimate costsD) locate a serverE) learn HTML19) A popular collaborative software that allows multiple people to contribute to online content is known as ________.A) wi fiB) bluetoothC) cybersharingD) RSSE) wiki20) In the People’s Republic of China, the punishment for a “gross violation” of its Internet policies is ________.A) deathB) a prison sentenceC) loss of Internet accessD) deportationE) a substantial fine 21) During the Sago mine disaster in 2006, families of the trapped miners were erroneously led to believe that the men had been successfully rescued because ________.A) the mining company did not have crisis communication planB) state offi cials “jumped the gun” in a effort to get credit for the rescueC) the mining company’s crisis communications plan was not followedD) the families were impatientE) company offi cials lied to them22) The second stage of a crisis is known as ________.A) when things return to normalB) the critical momentC) the point of no returnD) the cleanup phaseE) the warning stage23) Which of the following statements is/are true?A) NASA learned to communicate better during crises after the Challenger accident.B) NASA won public praise for its handling of the Columbia accident.C) In both shuttle disasters, NASA suffered from what investigators called “go fever.”D) All of the above.E) None of the above.24) The crisis management team meets in the ________.A) executive suiteB) media information centerC) central command postD) place where the crisis is occurringE) emergency operations center25) During the 2006 Sago mine disaster, ________.A) the mining did not have a crisis communications planB) the mining company president acknowledged that he made a mistakeC) the mining company initially received praise for its crisis communicationsD) A and CE) B and C