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QUESTION
Based in large part on Mintzberg, Lampel, Quinn, and Ghoshal, The Strategy Process, Concepts, Contexts, Cases, 4th ed., Prentice-Hall (2003).
Based in large part on Mintzberg, Lampel, Quinn, and Ghoshal, The Strategy Process, Concepts, Contexts, Cases, 4th ed., Prentice-Hall (2003). Of taste, design, production and distribution, has been a fundamental tenet of business for the last 100 years or so. But now customers demand customization. Which is correct?
