Before plunging into digital marketing, a company must follow few simple strategies like: Setting Goals:

Before plunging into digital marketing, a company must follow few simple strategies like:

Setting Goals: It implies finding out the target that the company wants to achieve, like target more customers, target to move ahead of competitor and target to get more recognitions. 

Market Funnel Creation: A company who expertise in creating a good market funnel is expected to face lesser risk. It involves tracking the expected moves of the consumers and implementing strategies likewise.

Call-to-Action: It is a way to channelize customers into the company's page to collect information. Call-to-Action is conducted by sending text or picture messages to customers and influencing them to visit a certain website through given links.

Traffic optimization: By ensuring keyword strategy, use of social media, quality contents and website optimization a digital marketing strategy can aim their targeted customers towards themselves. 

How much do you think timing can impact such strategies' effectiveness? 

Kindly provide answer in details and include in-text referencing.