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Bentonville, Arkansas is the 'home' of Walmart and where the (current) world's largest retailer is headquartered. Here is their 3-year sales trend:

  • Bentonville, Arkansas is the 'home' of Walmart and where the (current) world's largest retailer is headquartered. Here is their 3-year sales trend:
  • 2012 = $446b
  • 2013 = $469b
  • 2014 = $476b
  • Let's do some comparisons of their closest competitors (in terms of total sales). Research annual sales for Amazon and Alibaba and comment on any trends that you think apply to the conversation. If you were the CEO of Walmart, what would you be concerned about?
  • You are expected to incorporate specific marketing terminologies from the text or external sources in your thoughts and ideas.
  • In order to be eligible for top grades, you must do the following:
  • one-page
  • It should be thoughtful and substantive and contain specific marketing terminology and/or include concepts/theories from the text
  • Cite all your references to the text including page numbers and external sources of credible information
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