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Brief DetailsTitleRead the attached case study, and focus on Saatchi 's initial problems (before the crisis hit) and the turnaround process, especially under Seelert; you won't need to spend much time
Brief Details
Title
Read the attached case study, and focus on Saatchi 's initial problems (before the crisis hit) and the turnaround process, especially under Seelert; you won't need to spend much time on the current shape of the competitive landscape and the associated challenges, so you can skip the final part of the case on Kevin Roberts' challenges.Answer the following Preparation Questions:- What are the company's main problems? What caused them?- Who are the stakeholders David needs to consider? Where does he need to draw support from to succeed? How should he relate to these stakeholders and sources of support?- Assuming David wants to undertake the turnaround, outline his turnaround plan. Identify the items to which he should give priority and explain why.
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