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BUS 300 Week 11 Quiz 10 Chapter 19
This file of BUS 300 Week 11 Quiz 10 Chapter 19 comprises:
1. The Tylenol tablet tampering crisis2. If public relations departments hope to gain acceptance for conducting an issues management program, they must, above all else, have approval for it from3. Which of the following make risk communication challenging?4. Who is credited with coining the term issues management?5. To ________, crisis is "unplanned visibility."6. The most essential step in planning how to handle a crisis is to7. Based on the definition of a crisis provided in the Harvard Business Review, when one occurs, you should8. Paramount in all advice offered about handling media in a crisis, above all else9. The speed of the Internet, pervasiveness of social media and viral communications mean people and companies are10. Research by the public relations agency Porter Novelli about communicating in a crisis indicates that11. To better manage what must be conveyed as part of risk communication, the person charged with responding ought to follow a seven-step process called12. Which of the following pertain to risk communication?13. In the 21st century, among the highest-paid, most well-regarded public relations practitioners are those who attempt to manage14. If a crisis occurs, typically you will have to handle15. As simple as it seems, the effectiveness of a risk management program boils down to
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