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BUS 642 Week 1 Exercises

This work of BUS 642 Week 1 Exercises includes:

1. What is business research? Why should there be any question about the definition of research?

2. What is the difference between applied research and basic or pure research?

Use a decision about how a salesperson is to be paid, by commission or salary and describe the question that would guide applied research versus the question that would guide pure research?

3. Sales force manager should be informative enough to decide which one is better generating own custom motivational program or purchasing from a consulting firm? What are the dilemmas the manger faces in selecting either of these alternatives?

Page 76 problem 6

Propose the concepts and constructs that you might use to study this phenomenon?

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