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BUSN 319 Week 6 DQ 1 Integrated Marketing Communications

This file of BUSN 319 Week 6 DQ 1 Integrated Marketing Communications includes:

See Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text.

Which ads are your favorites? What makes them good ads?

Compare the ads from the same advertiser for different years. What changes do you notice?

What message does your favorite ad convey?

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