BUSN 412 Week 4 DQ 2 Global Strategy

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There are many examples of products developed by multinational companies in emerging markets to serve their needs that are now finding their way to developed country markets. This is a reversal of the flow that we have taken for granted for years. In the past, products were originally developed for rich country markets and then slowly they found their way to developing country markets. Can you identify any products or services developed for emerging markets that have subsequently been introduced to developed country markets?

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