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QUESTION
Can you please help me with this question?
Can you please help me with this question?
Here is the information:
Juice
Ice Cream
Sales
$500,000
$600,000
Variable expenses
200,000
300,000
Contribution margin
300,000
300,000
Traceable fixed expense
100,000
100,000
Segment margin
$200,000
$200,000
The marketing supervisor has decided that since both products have the same segment margin, the company will be equally as well off regardless of which product is featured.
