Capstone Project You are a Marketing Manager at Grind Co: a company that manufactures and sells retail coffee. You THOUGHT you had a diverse marketing team, but they are having trouble taking Grind Co

Capstone Project

You are a Marketing Manager at Grind Co: a company that manufactures and sells retail coffee. You THOUGHT you had a diverse marketing team, but they are having trouble taking Grind Co coffee to the female and younger markets through their current print ad campaigns. So, you hire new team members that will help them relate to the new target markets Maria wants to bring more appeal to the product name and infuse their ads with more color. Omar wants to reduce their print advertising and put that money towards social media marketing efforts. New ideas and different work ethics will create problems for your original team members. Your challenge is to foster teamwork and collaboration, so you can maximize the benefits of having a truly diverse team.