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CASE 2
please find the attached of the case
the answer for each question should be in a separate page.
HINT: no introduction and no conclusion. Don't include the question, just write the question number and then the answer.
your answer should be with references and links.
Question 1 should be answered in two pages.
1. Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
Question 2 should be answered in 1 page
2. Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
Question 3 should be answered in 1 page
3. Describe Carlsberg A/S’ international corporate-level strategy.
Question 4 should be answered in 1 page
4. Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.