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QUESTION
case study
I need the answers of these three questions in details (into, body, conclusion)
Opening Case: The Invisible Global Retailer and It Reentry into US Markets
- How do non-German markets figure into the Otto Group’s strategy?
- What do you think the firm has had to do to plan for this level of international expansion?
- Which country-entry modes does the firm appear to prefer? Does it vary these modes?
Files:
ikwe7349t0.pdf
