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CASE STUDY 1Evaluate the case, (Attached) and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.Option 1: Nike (pp. 30–31) All
CASE STUDY 1
Evaluate the case, (Attached) and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Nike (pp. 30–31) All four question must be answered
- How has the industry in which Nike resides been doing over the last 5 years?
- What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
- Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
- Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512
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