Case Study Analysis - Grading Scheme VALUE Objectives/Goals (How does it relate to the problem?

Hi, 

Enclosed are two attachments file, the first one is the case study and the second is the case requirements. Please have it done with at least 3,000 words by Thursday, March 17, 2016 at 11:00pm (Toronto time).

• Attachment 1
• Attachment 2

Case Study Analysis - Grading SchemeVALUE Objectives/Goals (How does it relate to the problem?)SWOT (strengths, weaknesses, opportunities, threats)Strenghts: Points must be about the company –things that they have control overWeaknesses: Points must be about the company –things that they have control overOpportunities: That may exist & the company does not have control over. Also think about what public perception is,government control, etc., also list other points that the company can use to expand their opportunitiesThreats: things that the company does not have control over (market declining, economic status, etc)Market AnalysisHow big is the market? What is the value of this market ($$)? Is it in a decline or upswing? How many people does thisrepresent?What is the company’s share of the market, etcSegmentation AnalysisWhat is the targeted market?, What is their current market?, What is their potential market?Using table in term of:Segment #, Name, Qualifying dimensions, who? What? When, Where? Why? How? Segment size, trends, other,determining dimensions, benefits sought, Usage rateCompetition AnalysisWhat is the status of their direct and indirect competitors? How does this impact the company? (feel free to use table)Financial Analysis - must include discussion in case and financial exhibits (at least 3 different scenarios for analysis)- Financial analysis - 10 marks for appendices including income and expensestatement, break-even, best and worst case scenarios etc. & 5 marks for casediscussion and identification of findings in financial analysisKey OpportunitiesLook at the Opportunities section & the ObjectivesLook at how the opportunities can HELP the company to achieve their objectives - pick 2-4 of those & tie them togetherhere. Remember –pick the BEST not all of them (that’s how you narrow it down)Key Success Factors (What factors are key to this company to ensure their)Alternatives (Identify 3-5 possible solutions)Analysis of AlternativesPros and cons of each alternative – two alternatives. At least 3 pro & 3 con for each alternativeStatus Quo (should always be one of your alternatives) - Analyze why this is not a good choice at this time for Pros & ConsRecommendations (Short and Long Term – Describe what you recommend and why. Use details here!)Action PlanThis should be a time line of what should be done and when (i.e.: Immediately, 1 month and 3 months)ContingencyWhat could the company do if this plan fails? Status Quo is NEVER an option. Also, don’t say things like do more research or(here’s a good one) develop a marketing plan! That’s what you’re doing. Choose one of your backup alternatives.Exhibits / AppendicesReferences 2 10 8 8 5 15 2251063222