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# CASE STUDY: USE OF GAME THEORY TO MAXIMIZE PROFITS The following article describes the unique boarding process used by the Southwest Airlines.

**CASE STUDY: USE OF GAME THEORY TO MAXIMIZE PROFITS**

The following article describes the unique boarding process used by the Southwest Airlines.

**Presh Talwalkar** (2015) Southwest Airlines boarding and game theory

Describe the change in Southwest Airlines boarding process.

What was Southwest's main goal in introducing the early-bird check-in?