Case: The Poe Ranch Gift Shop 1. What type of merchandise should the Poe Ranch Gift Shop offer? Explain you rational. 2. What should be the initial

Case: The Poe Ranch Gift Shop

1. What type of merchandise should the Poe Ranch Gift Shop offer? Explain you rational.

2. What should be the initial inventory investment? Explain how you arrived at this amount.

3. Evaluate the idea that Charles developed of using the Poe Ranch Lodge as an extension of the Poe Ranch Gift Shop