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Chapter 16 outlines mobile technology adoption patterns, mobile marketing channels, and mobile campaign planning.
Your completed assignment should be at least 2 pages
Mobile Marketing Campaign PlanningU.K. mobile agency Aerodeon has an approach to developing mobile programs that reflects typical elements of any marketing campaign strategy and adds emphasis on mobile issues. Its approach is portrayed in Figure 16.5.
figure 16.5: Essential Considerations in Developing a Mobile Marketing CampaignSource: Adapted with permission from Chris Bourke, (July 2006) “How to Develop a Mobile Marketing Strategy: Integrating mobile into the mix to increase brand awareness, generate leads and win sales,” figure 3, p. 10, Aerodeon.
Mobile Marketing Campaign PlanningU.K. mobile agency Aerodeon has an approach to developing mobile programs that reflects typical elements of any marketing campaign strategy and adds emphasis on mobile issues. Its approach is portrayed in Figure 16.5.
