CHAPTER:2 CUSTOMER-BASED EQUITY AND BRAND POSITIONING Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall. Learning Objectives Know...

These Core Brand Associations can help verify/form the Brand Mantra. Organize core brand associations into two buckets (abstract, imagery-related, and functional, performance-related) to formulate Brand Mantra (with the 3 essential components refer to pages 65-66 in Chapter 2 Please my attachment)

THis is my  Core Brand Associations:                                                                                             

Appeals to many generations

Individuality

Self-expression

Values, attitudes and lifestyles

Gender neutral

All things military

100% anti reflective lenses

Classic is cool

You feel stylin

You feel good

The Democratization of cool