Chapter 5, "Implementing Public Relations Programs," discusses a number of public relations duties.

Chapter 5, “Implementing Public Relations Programs,” discusses a number of public relations duties. Choose the most challenging of these duties and explain why it is more difficult than the others

Chapter 6 “Ethics in Public Relations” describes four ethical theories important to the practice of public relations. Based on the e-Activity, explain in detail how a public relations campaign applies one or more of these ethical theories.