Check Description for Question " Principles of Marketing"

Research Project

Marketing Plan In application of the concepts learned in this course

, you will research an EXISTING publicly traded company compiling a

comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publi

cly traded company, of your choice. Utilizing the ***Online Library,

you will research the various elements of the marketing plan as it relates to this company.In Unit I you will provide a Company Overview and a PEST Analysis.

Company Overview

This section will provide the reader with a general understanding of the company and product/service offered by the

company creating the value proposition for the customer. You might include general information about the company and industry and product/service. A

dditional general information might include the size of company, location, NAISC code,mission/vision/objectives, or any other general information about the company.

PEST Analysis

The purpose of this section of the marketing plan is to describe how chang

es in the business environment will affect the

company. This will be achieved by the use of the PEST Analysis

,which attempts to review how changes in the

political/legal environment will affect your company, how changes in the economic environment will affect the company,

how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) intechnology will affect your company.

Your submission should be a minimum of two pages in length double spaced

with a reference page and title page.References should include

at least one additional credible reference beyond the textbook. All sources used must be

referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week

consider using Company Overview and PEST Analysis)