Check Description for Question " Principles of Marketing"

The Company is Coca Cola

Marketing Plan

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the Online Library, you will research the various elements of the marketing plan as it

relates to this company.InUnit VII you will provide a comprehensive discussion of the pricing strategies of your company.

Pricing

This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation,or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, an

d discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.

Competitive Advantage

Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.'

Your submission should be a minimum of two pages in length, double spaced with a reference page and title page.References should include at least one additional

,crediblereference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheading(this week consider Pricing and Competitive Advantage in Pricing)