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MKTG 310 Week 3 Memo

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This interactive exercise is meant to give you some practice making decisions based on an actual businessscenario. You will participate in a business meeting, learn more about the issue, get some feedback from coworkers, and then make and defend a decision based on this information. Upon completing this exercise, you will write and save your answers to a Microsoft Word document and upload the answers tothe You Decide Drop Box.

Scenario Summary

You are in charge of a very limited marketing budget for a nonprofit organization whose mission is to stop drinking and driving among college students. It is your job to educate the marketing committee about how your organization can change attitudes among college students. Imagine that you attend a meeting and hear the following exchange.

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