Chef Joel Feigenheimer - For Wendy Lewis Only!

There are many interrelated factors and considerations to keep in mind when planning and honing a menu, such as desired return on investment, economic environment, concept and image, target market etc. 

“The menu is your sales tool for the restaurant “. Try to identify and summarize Prof. Feigenheimer’s opinion of the most important relating factors to consider when planning a menu as a "sales tool" from this interview.

Prof. Feigenheimer’s discusses The Cheesecake Factory as a good example of a restaurant that successfully manages a large and diverse menu. In your opinion what do you think is the secret to success of The Cheesecake Factory’s menu?

Please provide 2 paragraphs and I have attached below the interview in a PDF.

Assignment is due 5/31/2017 at 9am eastern time.