Collaboration in a business      environment is a best practice that leverages the collective knowledge of      the team assembled. Peer evaluation and support, provided in the spirit of  

1. Collaboration in a business      environment is a best practice that leverages the collective knowledge of      the team assembled. Peer evaluation and support, provided in the spirit of      continuous improvement and organizational success, result in higher      quality deliverables than generally possible by the efforts of an      individual. Please describe the process you plan to use to conduct      research, identify findings, and develop the Comprehensive Project due in      Unit 5 and present a preliminary outline indicating how you intend to      organize the project deliverable.

I would following the example that was provided:

INTRODUCTION

PRODUCT/SERVICE

OBJECTIVES/MISSION STATEMENT

TARGET MARKET

COMPETITION

PRODUCT/SERVICE FEATURES

CORE STRATEGY

MARKETING MIX: COMMUNICATIONS & PROMOTION

MARKETING MIX: PRICE

MARKETING MIX: CHANNELS OF DISTRIBUTION

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

CONCLUSION

REFERENCES

1. Please review the process and      outlines of other students, providing an objective assessment and      constructive feedback that will help strengthen the effectiveness of their      efforts and the quality of the finished product.
2. Understanding the customer      profile is essential to the overall marketing plan. The customer profiles      also help with selecting the correct media for the target markets. Visit      Experian’s Consumer Profiles  http://www.experian.com/marketing-services/customer-profiling.html and      complete the following:
   1. Provide an overview of your       product
   2. Choose three possible profiles       for your product’s target market/audience. Explain the profiles.

Age group of  30- 45 and 50 – 70

Both male and female because people will feel the need to become more healthy as they age

Understanding of how whole foods (organic/natural) can help with a healthy lifestyle

1. How can this type of      information on consumers be used by the marketing manager in its marketing      communications & strategy?

With medical backing and actual case studies being conducted will help sway the average consumer only problem would be pricing but as more companies become aware of the healthy eating habits and the advantages that it has.

1. Assess the market being      targeted. What group(s) of consumers would most likely be drawn to the      product? What are some ethical and legal implications? Explain why you are      targeting these segments and three possible channels you would use to      place your product for distribution to this target market.

The group of consumers that would most likely be drawn to the whole foods would be the health conscious and athletic type. I am targeting these segments due to the overall health problems that we are facing as we age. I would use medical findings, word of mouth, and surveys of actual people who are using the whole foods (organic/natural). As far as the legal and ethical implications I really don’t see any as long as the organic/natural foods are FDA approved.