Company web sites have become knowledge centers, allowing brands to become authorities on different topics. ***Choose any Fortune 500 Company and find one that has consumer knowledge included in their

For this assignment you will need to answer and comment on the following questions using one of the case studies from Chapter 3 of “Brand Relevance”: file:///C:/Users/audri/Downloads/Brand_Relevance_Making_Competitors_Irrelevant_----_(3._Changing_the_Retail_Landscape).pdf

1)      What are some of the barriers that arose?

2)      Were the barriers overcome?

3)      What was the outcome?This assignment is to be from 3 pages in length and in APA format.  Make sure to provide at least two outside sources to support your work.

 ***APA FORMAT***3 PAGE ESSAY***2-3 CREDIBLE SCHOLARLY SOURCES