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Competitive Advantage After watching the video https://youtu.be/uY4Y6Nlam4w In his interview at the 2011 Paris airshow, Mr. Albaugh alluded to...

Competitive Advantage

After watching the video

https://youtu.be/uY4Y6Nlam4w

In his interview at the 2011 Paris airshow, Mr. Albaugh alluded to Boeing's competitive environment. After watching the video please provide

1.) Why must companies understand their customers' requirements?(should be 

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