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Complete 10 page APA formatted essay: Compare and critique the media response to Obesity with research and policy discourse on the topic.Download file to see previous pages... Generally, the role of m
Complete 10 page APA formatted essay: Compare and critique the media response to Obesity with research and policy discourse on the topic.
Download file to see previous pages...Generally, the role of media has often been considered as one of the causes for the growth of obesity among the people. A comparative study of media response to obesity permits the researcher to comprehend both positive and negative effects of media to obesity. Many are of the opinion that if the causes for health issues of the present generation are taken for granted, the word ‘obesity’ stands on the top. As stated by Francesco Branca, Haik Nikogosian, and Tim Lobstein, “Excess body weight poses one of the most serious public health challenges of the 21st century for the WHO European Region, where the prevalence of obesity has tripled in the last two decades and has now reached epidemic proportions” (Branca, Nikogosian &. Lobstein, 2007, p.1). Therefore, one can assume that obesity has been a major problem of the present generation, all over the world. The IT professionals and the related jobs bring out a huge generation suffering from obesity. The professions that make people sit and work longer periods cause overweight and obesity. The food habits have been changed. The tendency of people to run after the fast-food items enhances the problem. Media have found obesity as an undesired habit for the mankind and they have given their points of view against this tendency. Jan Ostman gives an account of obesity in different countries. He attempts a comparative study of the obese children and says, “In the United States, for example, the total percentage of the population with obesity is somewhat over 20%. The rates in England, Germany, and Poland exceed 15%, and the rates in Sweden are 8% for adults and approximately 4% for children and adolescents” (Ostman, 2004, p.1). If the data is taken for consideration, one can see that the obesity level during the past years is increasing. The situation in the United States is intimidating the whole public there. This obesity causes for many health issues in the country. The change of lifestyle among the people and the change of working atmosphere have contributed for the issue. The media always look at this issue seriously. This paper takes a research into the response of media towards obesity around the world, specifically focusing on the United States of America. Therefore, the study proposes the view that media always contradicts itself, that is, instead of promoting awareness about the risk of obesity, it encourages eating and detrimental food habit among the people. The Literature of the thesis Obesity has been analyzed in various media. One cannot ignore the role of media in presenting the news against obesity. The media has often been identified as illustrating the ill effects of obesity and has shown the different ways to overcome the matter. The aspect of obesity has been linked with epidemic by the media in recent years. “Using the term ‘epidemic’ in relation to the increases in rates of ‘obesity’ thus metaphorically evokes the high levels of emotion associated with infectious disease epidemics and legitimates the same kinds and levels of intervention and public response” (Gard, 2005, p.174). The association of obesity with epidemics by different media thus creates a fierce look of the term obesity. Just like an epidemic like plague it is carving the life of many all around the world. There is another fact in the involvement of media in obesity.
