For the Session 4 Final Milestone Include the following in a one- to two-page paper: Industry and Market AnalysisWhat is the potential size (approximately) of your market within your specific locati

For the Session 4 Final Milestone

Include the following in a one- to two-page paper:

• Industry and Market Analysis
  • What is the potential size (approximately) of your market within your specific location? (Suggested sources of data are the U.S. Census, Chamber of Commerce, etc.).
• Marketing Strategy
  • What is your specific target market/segmentation?
  • What is your marketing strategy (marketing mix)?
    • Product (a detailed rationale of the perceived differential advantage of your product offering)
    • Price (at the market, below market, above market)
    • Promotion (sales associates, advertising budget, use of sales promotions, and publicity/goodwill)
    • Distribution (rationale of choice and level of distribution)

Write your paper in Microsoft Word and format it according to APA standards.

Your instructor will provide feedback regarding any adjustments or recommendations required for your Final Business Plan in Session 5.