Complete 10 pages APA formatted article: Objectives of Magic Moments. Magic Moments is poised to tap a promising market. According to the research that preceded the project, it is estimated that 1000

Complete 10 pages APA formatted article: Objectives of Magic Moments. Magic Moments is poised to tap a promising market. According to the research that preceded the project, it is estimated that 1000 students passed that building every day, a modest reckoning suggests that 10% are likely to become potential clients. The research also revealed that there was a robust demand for sweets in the university, chocolates being the most preferred item, followed by hard-boiled sweets. More importantly, the majority of the respondents said that they would visit a sweet shop weekly, followed by x% who said they would visit daily! The average consumer expenditure on sweets was determined to be between one and five pounds. Therefore, the market seems to be buoyant and MM would like to cash in on the prevailing demand and the consumer’s willingness to spend.

A set of well-defined objectives is paramount for any organization, irrespective of the scale of operations. Organizational and individual objectives must be integrated and endeavored to be accomplished within a finite time. Clearly spelled objectives, enable devising of appropriate means for the realization of those ends. Thus, strategies and policies can be formulated accordingly.

Offering quality products and good customer service are the inherent goals of any organization. It ensures sustainability for a business and helps in winning consumer’s confidence and brand loyalty. Enhancement of individual experience is also stated, thereby integrating personal and organizational goals. Improving profitability is the most important aspect of any corporate activity. It is an economic index to measure success. However here it is also proposed that how the profit shall be used, ie. charity. Keeping in mind the above objectives, the mission statement was made: “We endeavor to offer the best possible range of confectionary to our consumers conducive to the creation of lasting memories and magic moments.” An analysis of this statement reveals the overriding importance given to consumers and giving them not only quality products but a memorable experience as well.