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Complete 12 pages APA formatted article: Marketing the New Product of IMMO. The product should be differentiated and branded differently and it should target different segments of the market as well a
Complete 12 pages APA formatted article: Marketing the New Product of IMMO. The product should be differentiated and branded differently and it should target different segments of the market as well as well as be priced differently. Further in terms of forecasting demand for the product, it is advisable that the organization obtains orders from the law enforcement agencies as well as from retailers before deciding on the number of units that should be manufactured at launch and in the four quarters of the first year.
The objective of this report is to help the management of the organization to decide on the different strategies that it should undertake to ensure that it is meets its full potential in profitability and market penetration. Throughout this document the author has carried out an in depth analysis of the organization, its products, the markets that it wishes to penetrate and the current economic conditions and makes the necessary conclusions and recommendations.
In this report the author first analyses if IMMO Tech should proceed with its plans to market the new product, and then the if the organization should enter into any international markets and if so which ones in particular.
