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Your assignment is to prepare and submit a paper on (research proposal) evaluating quality of service delivery in marketing of banking services in nigeriacase study of bank phb plc (nigeria).
Your assignment is to prepare and submit a paper on (research proposal) evaluating quality of service delivery in marketing of banking services in nigeriacase study of bank phb plc (nigeria). Specific emphasis will be given to Bank PHB which is one of the most influential and successful banks in this country. (Obafunmilayo, 2007)
All banks in any part of the world are expected to provide efficient payment systems, conduct financial mediation and serve as platforms for implementation of monetary policies. Consequently, countries whose banks are able to perform these functions efficiently can boost their respective economies by sufficiently channeling and saving funds that can prove to be very useful for those who are planning on setting up their own businesses or carrying out a specific project.
In any country with banking institutions, there are always certain conflicting needs between banks and governments. Banks usually want to operate under liberal market forces yet the Government needs to ensure that the former reflect the fundamentals of the economy. This is actually the reason why the banking sector is one of the most regulated sectors in most world economies and the same applies to Nigeria. This matter is further compounded by the fact that certain actions taken banks are done secretly or in private. Consequently, most of them tend to hide their agenda from the public.
