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Complete 2 page APA formatted essay: E-Commerce/Grandma's Treats.gical divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns an
Complete 2 page APA formatted essay: E-Commerce/Grandma's Treats.
gical divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns and treating such drawbacks as opportunities nay result to favorable outcomes. E-commerce removes the geographical separation between regions, and made dealing with foreign trade a snap. Internet advertising or sometimes called, as web advertising is a type of advertising in which a person can control or customize the information according to his/her interest with the use of internet (Ming-Yi, 2001).
In an overly secured environment the tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu & Garcia, 1999).
According to Hoffmann and Novak (1996) and Rust and Oliver (1994), the webs interactive nature or the ability of the user to receive and transmit messages leveled-up the communication dynamics of users as consumers of advertising messages since the Internet acts as a "many-to-many" channel of communication. As such, the Internet as the new communication medium transformed the conventional design and implementation of advertising campaigns along with its effects to consumers’ purchasing considerations and behaviors. Moreover, compared to other broadcasting media such as the television and the radio whose advertising messages are alternately programmed and delivered to the audiences, advertising messages in the Internet is integrated within the editorial content just like
