Complete 2 page APA formatted essay: Millennials and spending/behavior comparison.Millennials’ expectations are different from those of previous generations, and companies will need to rethink their

Complete 2 page APA formatted essay: Millennials and spending/behavior comparison.

Millennials’ expectations are different from those of previous generations, and companies will need to rethink their brands, business models, and marketing to meet the millennial consumers’ expectations.

Although the youngest members of the Millennial generation are still economically dependent on Mom and Dad, older Millennials such as myself, are beginning to enter their peak spending years. While we are not yet set in our ways, we are forming clear preferences, exhibiting tendencies, and influencing one another’s opinions and behaviors in regards to the economic values we possess and how we envision ourselves. Campus Life Back in Session’s authors make the argument that discretionary spending among my cohort has increased exponentially within several market niches including apparel (up 126%), technology (up 227%) personal care products (up 105%) and cosmetics (up 280%).(“Campus Life Back in Session” 4)

From my perspective I do not believe that my spending habits in any regard have increased. I believe that the cost of many consumer products such as apparel and technology have gone up forcing me to spend more in those areas and become more frugal with other discretionary purchases. My personal perception conflicts with the data provided. I do not feel that my personal budget has increased at all, in reality I am forced to make my dollars stretch further to purchase the items that I want and need.

I strongly disagree with the application made that Millenials’, such as myself, are slackers who are self-absorbed into their own Leisurely Pursuits. Campus Life Back in Session’s author uses a very loose set of research/survey data to frame an estimate of a millennial life schedule. In my particular case I find to meet the demands of my education and other priorities I must delegate and schedule my life intensely. As the haste of technology has accelerated so has my need to budget my time carefully. I believe that my personal Leisure time