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Complete 2 page APA formatted essay: The Mass Media in a Democratic society: Keeping a promise.This seems to be a very destructive way of doing journalism but our society has created this type of situ
Complete 2 page APA formatted essay: The Mass Media in a Democratic society: Keeping a promise.
This seems to be a very destructive way of doing journalism but our society has created this type of situation because of their need for entertainment.
It seems that politicians have learned that they can get the most information out about their campaigns by going to the media and by using popular culture as one venue.
They are appearing on late night talk shows and comedy programs like Saturday Night Live to let the average person get to know them in a different light. This is in their mind a way to get the popular vote when it comes down to the election. The media in turn reports the news not in a pure sense but in a way that people will enjoy. It seems to be more important to get consumers to look at a candidates popularity than it is to look at the issues that the support (158).
Another disturbing issue is that though most Americans know that politics is a matter of popularity rather than the candidates knowledge they react to how the media portrays an individual. This chapter blatantly reminds us that most people get their information from television and radio ads rather than going for the facts (161). What is disturbing is that many of the ads they watch are "attack" ads that candidates use to discredit their opponents and most people take this information at face value. Although some voters can discern the difference between what is real and what is not most do not care. It does not seem practical to me that journalists are covering the political ads to look for news (162) but this is what the authors tell us in this chapter. The authors also suggest that the media should hold politicians publically responsible for what they say in their ads but this seems that it would only happen in a perfect world. In addition, on page 163 the authors suggest many altruistic ides of how to "control" the media which in a perfect world might work. However, today the media seems to have no interesting