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Complete 4 page APA formatted essay: Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota.A company that was able to achieve market leadership following a valued discipline w
Complete 4 page APA formatted essay: Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota.
A company that was able to achieve market leadership following a valued discipline was Toyota Corporation. Toyota was able to beat its US counterparts in the 80’s and 90’s by providing a superior product through operation excellence.The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers. Toyota gained a brand value that accumulated over the years. In the 21st century other companies including some American firms like GM have caught up to Toyota in terms of innovation, but Toyota still offers superior value than most companies in the auto industry. In 2010 Toyota continued to be the market leader in global sales with 8.418 million units sold which represents an 8% sales increase in comparison with the previous year (Takahashi, 2011). Takahashi, Y. (2011). Toyota Global Sales up 8%. Wall Street Journal. Retrieved July 7, 2011 from http://online.wsj.com/article/SB10001424052748703398504576101190281234486.html 2. A firm that was able to achieve market leadership using a generic strategy is Wal-Mart Corporation. Wal-Mart is the market leader in the retail industry due to the fact that the company used a generic strategy focusing on cost leadership. Wal-Mart offers the best prices across the board in the retail industry. ...
It becomes difficult for such a corporation to maintain a consistent corporate culture when the firm has multiple companies. The marketing efforts of the firm cannot be standardized because these firms serve different markets. A company that has been very successful at running multiple companies is Walt Disney. Walt Disney has diversified into different sectors including the movie industry, toy market place, vacation properties, and its traditional theme park operation. The US theme parks are run differently than the Japanese Disney theme Park operation. Despite the challenges of running multiple companies Disney has been a very successful enterprise. 4. Apple has always enjoyed a great brand value due to the superb products the company manufactures. The firm created a reputation in the computer industry in regards to producing the best computer systems in the industry. Steve Jobs and his managerial staff had the foresight and vision to make Apple a firm that produced some of the most innovative technological products in the world. Two of the mark key products the firm created which revolutionized the music and cellular industry were the iPod and the iPhone. The iPhone has become the industry standard in the smartphone segment. 5. Netflix is a firm that realized that the video industry reached its declining stage based on the traditional system of offering movie rental out of a video store. The firm created a new innovative system to rent video to movie watcher. Their $7.99 monthly price for unlimited video rental using the power of the internet to drive the system simply revolutionized the industry.
