Complete 5 page APA formatted essay: 2: Part B: MY Marketing Plan.The ‘Candy Flakes’ is the 8gram candy from the Best Town, Illinois. The business has also developed its product extension ‘Choco

Complete 5 page APA formatted essay: 2: Part B: MY Marketing Plan.

The ‘Candy Flakes’ is the 8gram candy from the Best Town, Illinois. The business has also developed its product extension ‘ChocoFills’ a chocolate based éclairs of 10grams each suitable for all ages over and above its candy product line. The mission that the business started with was to be one of the most prominent brands of Candy Manufacturer in the US and Canada market with the most competent products of consumer’s choice. The ChocoFill is been chosen as the growing trends of high calorie chocolate bars are getting less appreciated by consumers of today. The branding strategies for the product are analyzed from the marketing framework concept of 5C, STP and 4Ps (Cui et al. 2011).

The product CandyFlake with its extension of chocolate filled éclairs is analyzed to develop its marketing plans. Customer: The product ‘Candy Flakes’ is made to attract children of 14 years of age. The business to attract a more variety of consumers has developed ChocoFill, a chocolate filled éclairs of 10 grams each. The product is targeted for a larger audience who loves a bite on chocolate.

Collaborators: The Candy Flake is not only producing the product for the US market but is keen in selling them to the larger audience abroad. The e-commerce channels along with Social media channels are used to promote the product outside US markets to have an international supply chain for itself. The launch of ChocoFill aims to target the School children and their parents by organizing state level quiz competition on annual days with a sponsorship of free Disney Land trip for winners and their family for 2 days and 3 nights.

Competition: The competing brand in the US Candy market is very intense. The Candy Flakes is facing competition from its various candy manufacturer already present. The business thus formulated ‘ChocoFill’ éclairs to attract a wider range of people towards itself. The US markets along with international markets are kept