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Complete 6 pages APA formatted article: Fast Food Restaurant. They are also part of a restaurant chain since they provide standardized ingredients or partially cooked foods, which they supply to other
Complete 6 pages APA formatted article: Fast Food Restaurant. They are also part of a restaurant chain since they provide standardized ingredients or partially cooked foods, which they supply to other restaurants under a controlled supply channel. KFC was founded in the year 1952 under the management of Colonel Harland Sanders. The restaurant is also called Kentucky Fried Chicken. The main foods sold by this restaurant are salad, chicken pieces, wraps, and sandwiches, although its main food is fried chicken. KFC operates in more than a hundred countries in the world and has more than 15000 units and 5200 restaurants around the globe. KFC serves approximately 13million customers on a daily basis around the world. This fast-food restaurant is also a shareholder of the Yum Brands, Inc., which is one the largest restaurant in the world when it comes to restaurant systems with approximately 40,000 outlets internationally.
A product is anything that a business organization offers to the market to satisfy the needs and wants of consumers (Sahud, et. al, 2006). The specialty of KFC restaurant is fried chicken, which is served in different forms. The primary product of KFC restaurant is pressure-fried chicken pieces, which are prepared with the original recipe. The other offering on top of the chicken is crispy, which is prepared using garlic marinade. The chicken is then double dipped in flour before it is deep-fried.
Price is referred to as the amount of money used by customers in exchange for a product or service. In a broad sense, the price can be defined as the sum of values used by consumers in exchange for products or services. KFC restaurant enters the global markets using a pricing strategy of market skimming. They sell their products at a high price targeting middle and upper-class customers (Ryu & Han, 2010). They gradually tackle down their prices to focus the lower and middle-class people in order to dominate all sides of the market.
The target areas of KFC are free home delivery, accessibility, economy, and hectic lifestyle. They offer free deliveries to homes and offices. The restaurant ensures that they have several outlets in order to cater to customer needs around the cities. Because of a hectic lifestyle, KFC helps individuals at offices to save time since they provide already prepared foods.
