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Compose a 1750 words essay on Introduction to Marketing: Youngs Seafood. Needs to be plagiarism free!Download file to see previous pages... This essay talks about a marketing strategy developed to hel
Compose a 1750 words essay on Introduction to Marketing: Youngs Seafood. Needs to be plagiarism free!
Download file to see previous pages...This essay talks about a marketing strategy developed to help Young's Seafood retain and enhance its market share and successfully compete against its major competitors, which are:
Icelandic UK: sales - $59.0 million. Deals with frozen-at-sea fish such as cod, haddock and redfish, which it processes into fillets and sells to wholesalers from local fish shops. The company also imports the same products to other countries in Europe, Asia and America. Brake Bros is a private fresh food supplier that serves the UK and France. The company had a sales revenue of $3,518.4 million for the year 2009. This was a 30.6% increase from the previous year. Brake Bros supplies mainly frozen fresh fish and seafood to wholesalers and restaurants. Princes Limited: the company had a sales turnover of $1,857 for the year ending December 2009. Princess Limited is a food service company that deals with the processing and sale of canned fish and seafood in the UK.
Other competitors include Orkla Group, an international conglomerate that is engaged in the production and distribution of food and other consumer products. In the UK this public company has a subsidiary that deals with the processing and distribution of canned and frozen seafood. The company’s sales for 2009 totaled to $9, 349.2 million. Aker ASA is a public company that is part of the larger Norway-based Aker Group. It specializes in whitefish fishing and seafood processing and sale in the UK.
