Congratulations! You have been hired as a Social Media Analyst for the celebrity, business, or political candidate of your dreams! Your job...

Congratulations! You have been hired as a Social Media Analyst for the celebrity, business, or political candidate of your dreams!

• Your job responsibilities include:Execute strategic social media campaigns while simultaneously tracking data and analytics and managing update / improvements to ongoing campaigns
• Identify success and potential problems in order to draw accurate conclusions and develop alternative action when necessary
• Develop a social media listening program to track, analyze, and guide social media decisions
• Develop impactful, influential, and call to action content

three to five (3-5) page research plan. (Refer to Digital Marketing Analytics, Chapter 15 for additional detail).

Include the following in your research plan:

1. Identify your chosen "Celebrity" or "Business".
2. Identify the key factors that could set my subject apart and cause more positive attention.
3. State your Research Question.Describe how the research question solves for a real business problem.
4. source list (social media listening tools, search tools, social network insights, etc.).
5. List relevant and logical channels for analysis (News, blogs, comments, groups, twitter, Facebook, etc.).
6. Identify the search and source languages of your listening tools.
7. Identify the research methods (hypothesis, time frame, depth of analysis, etc.).

The company I want to use is Amazon. My research question is "what factors have resulted in Amazon's decrease of profits and revenue in the past year".