Consumer Behavior Blog Post –Can you spot any gorilla gurus or marshmallow mavens on Pinterest?"

It is a real task to count the number of microcultures within Pinterest. On the “Explore Page” there are 22 topics to explore, but I noticed that those specific topics are not necessarily under the “Trending” heading. Which means there are even more topics to explore. Furthermore, the website allows users to get specific when exploring a topic. For example, looking under the topic “tattoos” there are many microcultures: tiny tattoos, watercolor tattoos, flower, minimalist, symbolic. That is just a few! The topic can even be explored by artist, body part, city, etc!

Which means a user can most certainly tailor their Pinterest feed to connect with many different people who have interests in other subcultures. “body art” is an interest that can be understood as a culture of people but not all people in that culture have the same specific interest or perspective of the topic. A member of that culture could be interested in piercings or henna art, or tattoos. A user interested in minimalist tattoos and contemporary mens fashion can connect with someone who likes body art, dapper sweaters and science fiction novels.

Pinterest can be a tool for business to reach their audience in many ways. Not only can a business use this site as a touch point to interact with its customers, but it can learn about the customers interests and needs by viewing their boards. A consumer can build a relationship with their favorite brands, use word of mouth about their purchases with friends, learn about new products, and buy stuff!

I created an account 2 years ago but barely use it. This assignment prompted me to explore the website and clean up my page a bit. I changed it to a business page and linked it to my blog. The only reason I changed the profile was to get the free benefits of analytics. Hopefully linking it will encourage me to use it more often.