Contemporary Developments in Business and Management

Contemporary Developments in Business and Management

Assignment

Prepare a management report of 4,000 words*on an organization -Wendy’s (Food and beverage service organization).

This report should assess the impact of external business environmental factors on the organization and evaluate the organization’s position and responses. In the case of a large organization it is permissible to confine your report to part of the organization. An organization’s activities may range beyond the designated industrial sector in which case the focus of this report must be on the organization’s activities within the designated sector.

* This word limit does not include the executive summary, organization profile, tables, diagrams, appendices or references. (Include a word count on the title page.)

In addition, [An organization profile must be included in “Appendix 1”.]

Task 1(target 1,200 words)

Apply “PESTLE” in general, then give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to the organization. This first task should contribute no more than one third of your overall report.

Task 2(target 2,600 words)

Choose from a) International regional integrationtheme or b) The increasing global importance of ‘newly-developing countries’ excluding Chinathem, then apply “PESTLE” in specific.

In relation to the chosen theme

i.analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization or industry-sector.

ii.critically evaluate the effectiveness of the organization’s response.

iii.(if possible and appropriate) demonstrate some areas for improvement in the response of the organization.

Guidance notes:

The company in Task 1 and Task 2 must be same company. The sources of information and evidence using the Harvard referencing system.

Summary Assessment Criteria

1. Relevance: Directly relevant to the requirements of the assessment. (10%)

2. Knowledge: A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein. (20%)

3. Analysis: Good analysis, clear and orderly (20%)

4. Argument and structure: Coherent and logically structured, using an appropriate mode of argument and/or theoretical model(s). (20%)

5. Critical evaluation: Contains distinctive or independent thinking; may formulate an independent position in relation to theory and/or practice. (10%)

6. Presentation: Well written, with standard spelling and grammar, in a readable style with an acceptable format. (10%)

7. Reference to literature: Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives.Good use of a range of sources. (10%)